What vocabulary used by merchants,
in the time of pandemic,
can reveal about us?
in the time of pandemic,
can reveal about us?
500 Closing notes photographed and transcribed
12 000+ Words analyzed
8 Data visualizations
worldonpause.ca
worldonpause.ca
Genesis
The idea for this project stems from a curiosity about the temporary closing notes of businesses due to the pandemy (COVID-19). We were curious to discover the choice of words, used by merchants in this historical context.It was enough to make the decision to collect all these notes, hoping to discover what the most frequently used words, could reveal about us. A project was born.Over 500 closing notes were photographed and then transcribed to extract the recurrences. From this data, eight artistic visuals were created.At the crossroads between a sociological and artistic experiment, Chers clients/Dear customers paints a positive portrait, full of hope, in a singular way.
An initiative of the design studio Figure, in response to the darkness of current news.
www.worldonpause.ca
The idea for this project stems from a curiosity about the temporary closing notes of businesses due to the pandemy (COVID-19). We were curious to discover the choice of words, used by merchants in this historical context.It was enough to make the decision to collect all these notes, hoping to discover what the most frequently used words, could reveal about us. A project was born.Over 500 closing notes were photographed and then transcribed to extract the recurrences. From this data, eight artistic visuals were created.At the crossroads between a sociological and artistic experiment, Chers clients/Dear customers paints a positive portrait, full of hope, in a singular way.
An initiative of the design studio Figure, in response to the darkness of current news.
www.worldonpause.ca
Genèse
L’idée de ce projet émane d’une curiosité à l’égard des notes de fermeture temporaires des commerces en raison de la pandémie (COVID-19). Nous étions curieux de découvrir le choix des mots utilisés, dans ce contexte historique. Il n’en fallait pas plus pour prendre la décision de collecter l’ensemble de ces notes, en espérant y découvrir ce que les mots les plus fréquemment utilisés, pouvaient révéler sur nous. Un projet était né. Plus de 500 notes de fermeture ont été photographiées et puis retranscrites pour en extraire les récurrences. À partir de ces données, huit tableaux artistiques ont été créés. À mi-chemin entre une expérimentation sociologique et artistique, Chers clients/Dear customers dresse un portrait positif, rempli d’espoir, et ce, de manière singulière.
Une initiative du studio de design Figure, en réponse à la noirceur des nouvelles actuelles.
www.worldonpause.ca
F I G U R E
Creative studio specializing in branding and visual identity
Creative studio specializing in branding and visual identity
Studio de création en communication graphique spécialisé en image de marque et identité visuelle
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